All You Can Pick is a free hyper-local weekly sports pick em' app that connects college/university students with local establishments (restaurants, bars, coffee shops etc.). Local establishments offer free prizes/discounts/coupons in exchange for advertising. Thus, All You Can Pick acts as a marketing platform, targeting generation Y and Z. Users will compete by picking winners of sports games correctly, and depending on how many games they correctly predict they will be placed in a leaderboard and a prize will be credited to their account at the end of the week.